“People do not buy goods and services. People buy relations, stories, and magic.” Seth Godin
If you want to promote your brand, you have to tell its story. It's precisely a unique brand story that will make you stand out and compel people to flock to your door.
But how can you dive out of the expansive sea of competition? With the expert help from influencers, bloggers, and content creators, of course.
According to a recent social media survey, 51% of social media users trust product recommendations from fellow consumers, more than they trust brands and their ads. The same survey found that 34% of social media users have found new products thanks to influencers.
Influencers, bloggers, and content creators can help you tell an enticing story and forge meaningful relationships with your audience. How can they do it? Let's find out.
Influencers seem to be everywhere these days. You can’t scroll through your news feed on social media without encountering at least several posts by influencers.
Who Are They?
Influencers are people who have the power to influence others’ purchasing decisions through their personal experiences with brands. They recommend products or services that they’ve used or tried, which makes them authentic, credible, and knowledgeable.
They actively engage their audience and build strong relationships with their followers based on full transparency and honesty. That's precisely why people trust them and rely on their opinions and recommendations.
Where Are They Influential?
Influencers primarily use social media to engage with their audience. Some of them focus only on one channel, while others establish a presence on more platforms, including Instagram, Facebook, Pinterest, and Twitter.
How Can They Help?
If you start collaborating with influencers, they’ll help you raise brand awareness and generate more qualified leads. You'll be able to get lots of top-of-the-funnel leads who are genuinely interested in your products or services.
That's because you’ll tap into their wide, already engaged audience that trusts them completely. You'll barely need to lift a finger and, yet, you’ll significantly boost your sales.
The key is to find the right influencers for your niche. For instance, if you run a clothing business, fashion influencers are a no-brainer. If you offer fashion photo production services, influencers with knowledge of quality fashion photography are your best bet.
Keep in mind that it might be best to work with micro-influencers. Their reach is slightly lower, but that’s why their engagement rates are through the roof.
Ever since 1994, when the first-ever online blog was created, people have been using the internet to share their thoughts, opinions, and perspectives on various topics.
Fast forward to today, and you have millions of bloggers out there, each with a unique voice, spreading their knowledge, expertise, or personal findings with the world.
Who Are They?
Bloggers are people who regularly write and publish blog posts based on one or more topics that they find interesting. Their content is relevant to their niche, and they typically make sure it’s informative, useful, original, and unique.
Through their high-quality content, consistency, and trustworthy voice, bloggers build a community of engaged and loyal readers who keep coming back for more. That's why bloggers can also become influencers and vice versa.
What Audience Is Following Them?
Every blogger has a very tailored audience. They create content that’s highly relevant to their niche audience by addressing their specific pain points and providing the right solutions.
That's precisely how they keep their readers engaged and interested in what they have to say. You can’t do that if you always keep your content general. Digging deeper into specific topics is what keeps people glued to the screen and compels them to keep returning.
Take fashion bloggers, for instance. There’s a wealth of different fashion-related topics they could write about, so they can have several different audiences. They can write about the latest fashion trends, personal style, street style, fashion photography, fashion videography, you name it.
How Can They Help?
Since successful bloggers have their communities of consistent readers, they can help you expand your reach and boost your sales. They can be your partners for raising brand awareness, attracting and converting hot leads, and generating more revenue.
And that’s all because they can tell your story in an interesting and enticing way. They can spread the word about your business, highlight the benefits of your products and services, and make people interested in checking out your brand.
They can help you stand out from your competition, supercharge your online visibility and SEO ranking, and ultimately show the world what makes you special and how you can improve people’s lives.
Content creators are often confused with bloggers. While both indeed create content, they actually craft different types of content.
Who Are They?
We can safely say that content creators are artists. They create digital media (predominantly for marketing purposes) that comes down to photography and videography. They craft visually-appealing photos and engaging videos that can have an informative, promotional, educational, or many other purposes.
Although they can be professional photographers and videographers, they can also be models, travel bloggers, fashion bloggers, or many other social media influencers.
Where Do They Push Their Content?
These days, content creators generally push their content on social media. It's where they can quickly reach a global audience and seize a huge number of business opportunities.
However, you can find their content offline as well – on billboards, in fashion magazines, in business brochures, and many other printed marketing materials.
How Can They Help?
They can help you capture the attention of your target audience with incredible visual content. They can help you tell your brand story in a fabulous way that grabs attention and doesn’t let go.
They can create eye-catching photos for your blog, helpful tutorials for your products, engaging videos for your social media ads, and an array of other promotional and brand content pieces. They can truly take your business to a whole new level.
If you want to promote your brand like a pro, consider working with influencers, bloggers, and content creators. Collaborating with all of them regularly will springboard your business to great heights.
Elements Productions is here for you if you ever need experts in fashion photography and videography to create outstanding visuals that will help your brand stand out.